Modernising user experience for Times Privilege Bookstore

A redesign is essential to attract new customers and enhance loyalty, offering a more seamless and rewarding shopping experience.

01 - Enhance User Accessibility

Streamline navigation and design to make it easy for customers to access key features, ensuring a seamless mobile experience.

Effortlessly access the Scan/Earn function through bottom navigation.
Handy reminders keep members informed of spending targets upon login.
Explore curated deals from Times Bookstore and partners with ease.
Navigate seamlessly with the tab bar
for quick access to essential app features.

02 - Boost Customer Engagement and Loyalty

Improve personalized offerings, automate loyalty rewards, and create targeted promotions to strengthen customer relationships and increase repeat visits.

Customers can easily track their shopping habits by having cashiers scan their virtual card barcode after each purchase. Every purchase helps them accumulate spending and earn vouchers, redeemable at any Times bookstore outlet. Customers can increase their voucher earnings by sharing their referral link with friends. This boosts engagement and creates a stronger sense of community within the app.

03 - Reduce Paper Waste

Switching to digital vouchers helps minimize paper usage, contributing to a more sustainable environment.

Customers can easily access and redeem their e-vouchers, reducing the need for physical copies and promoting eco-friendly shopping.

04 -
Optimize Conversion and User Flow

Simplify the user journey, reduce clicks to key actions, and ensure smooth transactions,

Deals are sorted nicely in different categories, refreshed at regular intervals to entice and retain customers.