Lucky draw Campaign

Client & Brief
Chevron International Pte Ltd

This is in conjunction with the release of Transformers: The Last Knight, the latest film in Michael Bay’s global blockbuster franchise. This promotion covers Philippines, Malaysia and Singapore.

Just as the Autobots have the ‘AllSpark’ that powers them from within to be beyond regular automobiles, Caltex’s range of engine oils and fuels is designed to shield engine performance from harmful deposits and protect a vehicle from within. Consumers who purchase participating Caltex lubricants and fuels during the promotional period stand to enjoy exclusive movie premiums and lucky draw prizes including Vespa scooters, shopping vouchers and more.
Worked collaboratively with advertising agency: Y&R Singapore

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